About Me

Hi! I’m Cherie Tan. My experience in tech goes back a decade. I’ve freelanced in software design and development, founded and managed a boutique software design and development firm. In 2018, I made a bold decision of joining the financial planning industry.

By 2019, I’ve established myself in the field of wealth preservation and management, and specialise in being a wealth planner to women and High-Net-Worth individuals.

I am also certified and registered Associate Wealth Planner (AWP) in Singapore. Learn more about the AWP, CFP certification here (click).


My mission? To redefine wealth management for women. Learn more about #WomenWealthJourney here.

The struggles of living in a high-cost country like Singapore are not unfamiliar to me. To help my peers and readers, I decided to dedicate this space to exploring solutions to common challenges around personal financial planning and general topics about life and career, written occasionally in third-person, as a fictitious story or satire. You’ll also find tic-tacs of my personal life and experience sprinkled across this space.

2015 – 2018:
Over the years of building my tech firm from scratch and transitioning into the finance industry, I’ve learnt some valuable life and financial lessons that I look forward to sharing with you so you can avoid the pitfalls I’ve experienced, and I sincerely hope you find something here that would benefit you in your given situation.

2019 & onwards:
While I’m full time wealth planner and manager by day, I’ve also decided to build on my expertise in the technology field by launching a code academy for kids in Singapore – A1 Code Academy. If you’d like to know more about our programs at A1, feel free to contact our friendly staff at a1codeacademy@gmail.com.

Outside of work, I participate in mentoring of teens from public schools in Singapore and volunteer at local community centers, distributing warm food to elderly people in need and mentoring young children from families in need.

Cherie Tan
Book your appointment with me using this calendar.
2019 – 2020

Disclaimers: The views published on this blog are my own, and do not reflect those of any organization which I am part of. View the Prudential disclaimer.